It's 2020 Baby! We have some really big goals to kick in 2020 and we want to bring you all along for the ride. We think that it would be cool to create a list of goals that we want to achieve as a brand and at the end of 2020 we can see how many we accomplished!
1. Design a Version 2.0 legging with more colours & sizes.
2. Design a collection with graphic tees, sweatshirts, sweatpants & tote bags (We are aiming to direct the brand more down the line of athleisure)
3. Have our products stocked in one or more of the following retailers: Myer, David Jones, Style Runner, The Iconic & ASOS
4. Have our products worn by an A List Celebrity (we are working on getting products to Hailey Bieber, Jlo, Winnie Harlow, Madison Beer & Nicole Scherzinger)
5. Collab with another brand. We would love to do a collaboration with a streetwear brand!
6. Post monthly IGTV workout videos
7. Influencer collaboration. This is a big one! We are hoping to find the right influencer to design a collection with.
8. Carry out photoshoots & campaigns that portray inclusivity for girls of all shapes, sizes & ethnicities.
9. Host a fashion show displaying Activewear labels, swimwear, underwear, eyewear & streetwear.
10. Continue to put money towards charities & reduce our carbon footprint by implementing eco friendly procedures into our business structure.
These are 10 goals we are focusing on 2020. We couldn't accomplish these goals on our own & we want to thank everyone for their continuous support as we grow this brand!
2020 CREATIVE DIRECTION
Both Beth & I love the British heritage aesthetic and we really want to channel this in our next collection. Our mood boards include inspiration from vintage tennis clubs, old school boxing gyms around London, Chelsea architecture, vintage land rover defenders, The Range Rover Vogue, E30 BMW's & Cafe Racer Motorbikes. We are also channeling some inspiration from outlaw bikie gangs to add a twist of anarchy/bad girl vibes into the collection. We will stick to mostly neutral & monochrome colours with Vintage/acid wash tees, sweaters & sweatpants. There will also be a lot of creams & beige colours added to our collection to fit our current theme. Our collections will be styled with a lot of Gold Jewellery, white & black sneakers and retro sunglasses.
We can't wait for this next collection to come to life! We really think this will show off our sense of fashion & creative direction which girls around the world will love!
Wishing you all a happy & successful 2020!
Sean & Beth - LEELO ACTIVE